Beauty

Beauty is as important as your fashion style. Choose your favorite semi-permanent color in our catalog of Directions La Riche hair colors. You can be bold and creative with a Flamingo Pink, dark and edgy with the Dark Tulip, cute and kawaii with the Lilac. Or make your own color by mixing several shades.

Directions La Riche hair colors are vegan and not tested on animals. They contain no amonia, peroxyde or PPD. You will need to buy the bleaching kit for a bright and vibrant color.

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